Apps I Use As A Blogger

When I first started blogging, I had no clue what to do. I didn’t know what programs bloggers were using, I didn’t know the best apps for editing, content writing, or anything else! I’m still figuring things out along the way, but here are my current favorite apps! You do need to pay for some of these, but I promise that they are 100% worth it!

Google Drive – Google Drive is where I write all of my blog posts, content planning, and notes! Drive automatically saves, so you’ll never lose work. You can use Drive on your phone, tablet, laptop – anywhere! 

Google Calendar – I use Google Calendar to plan all of my content in advance. I usually take a day at the beginning of the month and plan (at least) a few weeks worth of content. It allows me to have multiple “calendars” in one, so I’m able to plan for content SIS, my personal blog, and for any of my social media managing clients. 

Adobe Lightroom – I use this for all of my photo editing. In the past, I primarily used VSCO, but I started using different presets on Lightroom and I’ll never go back! Lightroom allows you to upload your own presets, which you can create or buy from others to upload. Lightroom can be tricky to figure out at first, especially if you’re buying and uploading presets from other people – but it’s super easy once you get the hang of it. Most importantly, the app is free! 

Etsy – You can use Etsy on the app or on the computer, but I use it to buy my presets. I’ve tried presets from a few different brands, but no one even comes close to comparing with Lou Marks Photo. (The picture above is edited with her preset!) You can find the Etsy shop here:


**Update: Sara actually moved her presets to her own website! You can check them out at 🙂

Preview – I use this app to plan out my Instagram feed in advance. It’s super helpful to see what colors are working best with each other to create the best aesthetic. The app also allows you to preplan your posts!

Adobe Spark – I’ve been using this app to create a lot of the graphics for the blog (and other pages I manage). Until a couple of weeks ago, I didn’t use my photos in blog posts – I had graphics with the title of the blog post as the photo, and I used Spark to create those! Now, I basically just use it to create the Pinterest graphics and the graphics for SIS content. Unfortunately, you do have to pay for the app ($10 a month) but you get a free month trial. Personally, I have a free account through my school! They have a lot of templates for different types of content – school, lifestyle, travel, food, etc.

Wix – Since I use Wix as my host, I have the app. It allows me to easily edit blog posts, check my analytics, interact with people, and more. 

Pinterest – Most people know this, but if you don’t, Pinterest is essential to having a successful blog! Most people say that it’s important to pin or repin content 25x per day. If you have less than 200k views a month, repin 80% and pin 20%. If you have more, do the opposite. To drive traffic to your blog, you create graphics for Pinterest, and then link them to your blog posts. 

Tailwind – Not everyone knows about this app, but it’s necessary for Pinterest success! (I use it on the computer) Tailwind is confusing to figure out at first, but once you get the hang of it – it’s easy and so helpful! Basically, Tailwind connects to Pinterest. You can schedule pins/repins in advance, and Tailwind will automatically que them up at prime times of the day to maximize exposure. It’s also super important if you don’t have the time to hit your 25 daily pins because you can just take a couple hours in the beginning of the week and you’ll be set!

Secondly, we have Tailwind tribes, the best part of Tailwind. Basically, you find a group within your niche, join the tribe, and then share your Pinterest graphics (linked to the blog posts), which drives traffic to your blog. You’re also able to repin other people’s content that relates to what you want to share with your audience, and that’ll go towards your 25 pins a day! 

I will say, Tailwind is a pricey service, but it truly is worth the investment. Since using Tailwind, Pinterest has driven 40% of my blog traffic.  

Easil – Easil is actually a website, not an app. I just wanted to include it because I discovered it yesterday, and I’m already obsessed! It’s basically like Adobe Spark, but there are more “girly” templates for bloggers. As I’m still figuring out how to use it, it’s harder to work with than Spark, but I’m sure that’s just because I’m a newbie. You do have to pay for it (less than $10 a month I think), but you also get a free trial. Here’s a graphic I created using it!

So, those are the main apps that I use for blogging! I wouldn’t be able to function half as well as I do now without them. They are all super helpful in staying organized and creative. Let me know if you decide to try any yourself! 🙂 xoxo

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