About Me

Hey, I’m Carmen!

I’m a small town, beach girl living my post-grad life in Wilmington, NC. You can find me walking the Wrightsville Beach loop, content creating, painting, watching Netflix, or maybe in the middle of a home decor store. 😉 

You may be wondering what The SOP stands for, and why that’s a part of my marketing company. The SOP stands for The Sustainability of Positivity, which is the name of a mental health blog that I created in 2019. I wanted to re-incorporate the name into my business because it’s where I found my passion for content creating, marketing, building brands, and developing online communities. I also wanted to express my business values within the name that I created, because I strongly believe in creating a positive work environment that encourages creativity, authenticity, and freedom. 

Through years of blogging, I noticed that I loved taking photos, creating graphics, building a brand, learning algorithms, and forming a community with my audience and other creators. And while starting my own business at 21 was not an easy thought, or even in the original plan — it’s the reality I created. Now, I get to help brands across different industries share content and build a reputation that they’re truly proud of. 

Let’s take on this journey together! 

xoxo, Carmen